Latitude 38 Entertainment is a premium entertainment company and
producer of the BottleRock Napa Valley festival, now in its third year.
Formed in 2013, Latitude 38 Entertainment (L38) is owned, operated and
managed by Napa Valley entrepreneurs David Graham, Justin Dragoo, and
Jason Scoggins, who combine to bring together a unique combination of
business acumen, marketing savvy, and world class hospitality coupled with
a love for music. L38's vision is to blend music, wine, food and community
to enhance and elevate the Napa Valley's reputation as a world-class
destination to live, work and play.
In 2013, three friends who grew up together in the Napa Valley attended the
Jason Scoggins formed Latitude 38 Entertainment (L38), acquired the