Latitude 38 Entertainment is a premium entertainment company and
producer of the BottleRock Napa Valley festival, now in its third year.
Formed in 2013, Latitude 38 Entertainment (L38) is owned, operated and
managed by Napa Valley entrepreneurs David Graham, Justin Dragoo, and
Jason Scoggins, who combine to bring together a unique combination of
business acumen, marketing savvy, and world class hospitality coupled with
a love for music. L38's vision is to blend music, wine, food and community
to enhance and elevate the Napa Valley's reputation as a world-class
destination to live, work and play.
In 2013, three friends who grew up together in the Napa Valley attended the
inaugural BottleRock Napa Valley music festival and were impressed by
their experience. It was clear that the Napa Valley had added arts to its
reputation as America’s epicenter of great wine and food. When the
opportunity arose to become the promoters of BottleRock Napa Valley in
late 2013, Napa Valley entrepreneurs David Graham, Justin Dragoo, and
Jason Scoggins formed Latitude 38 Entertainment (L38), acquired the
BottleRock brand and successfully orchestrated the 2014 festival, garnering
acclaim for producing one of the country’s most enjoyable music, wine and
food festivals. Capitalizing on its success, L38 literally began plans for the
third annual BottleRock Napa Valley festival the day after the 2014 festival.
*Festival Beneficiary The Napa Chamber of Commerce Community Foundation is the non-profit sponsor
and beneficiary of BottleRock Napa Valley 2015