Latitude 38 Entertainment is a premium entertainment company and 

producer of the BottleRock Napa Valley festival, now in its third year. 

Formed in 2013, Latitude 38 Entertainment (L38) is owned, operated and 

managed by Napa Valley entrepreneurs David Graham, Justin Dragoo, and 

Jason Scoggins, who combine to bring together a unique combination of 

business acumen, marketing savvy, and world class hospitality coupled with 

a love for music. L38's vision is to blend music, wine, food and community 

to enhance and elevate the Napa Valley's reputation as a world-class 

destination to live, work and play. 

 

Our Mission

In 2013, three friends who grew up together in the Napa Valley attended the 

inaugural BottleRock Napa Valley music festival and were impressed by 

their experience. It was clear that the Napa Valley had added arts to its 

reputation as America’s epicenter of great wine and food. When the 

opportunity arose to become the promoters of BottleRock Napa Valley in 

late 2013, Napa Valley entrepreneurs David Graham, Justin Dragoo, and 

Jason Scoggins formed Latitude 38 Entertainment (L38), acquired the 

BottleRock brand and successfully orchestrated the 2014 festival, garnering 

acclaim for producing one of the country’s most enjoyable music, wine and 

food festivals. Capitalizing on its success, L38 literally began plans for the 

third annual BottleRock Napa Valley festival the day after the 2014 festival.

 



Recent News